The 25k insurance was adequate. It's more important from a marketing stand point. We understand the difference between LL's guarantee and GRDO's insurance but the average consumer doesn't. Now the consumer can't say "Only 25k, I'm going with LL's 1MM"
WHY would they release that info to the competitors and marketplace PRIOR to launch LOL When new products are launched you build anticipation and dont release details until its ready to fly--thats how its usually done. This is part of the marketing plan for a new product launch--hence why VP of marketing is in the PR.
vague PR's are vague for a purpose They not only are not telling US how they are about to change the industry, but__________ (can you fill in the blank?) Think about it....