xanadu, I suspect that in the next Q we will see a substantial increase in advertising. We have some money now. New ad acmapaigns will begin running soon which should bring us more money. To be honest with you, I am glad they haven't advertised the heck out of this yet. They only just recently got the site to a level where it is acceptable. If we had been advertising heavily prior to this we would have had a huge churn rate with subs being yanked at a poorly run web site. I used to really bitch about the lack of ad's, in hindsight, it is good that we weren't running a lot of ad's. With all the kinks that old site had we would have been running uphill to try and get more subs.
After the SB is the time to start really getting the word out. And I do believe that is what management intends on doing. JMO, of course.
Mike