(Edit) w0od, NO ONE, NO ONE, that I have spoken to in the past 7-8 months has ever heard of GZ. Hopefully Gary brought expertise to evaluate how the billboards are doing in specific zip codes, then how the SB ad does in the 3 markets it is seen in, and so on. I do see NetFlix practically everywhere. Pops up on everything like grocery bags to a local small town newspaper. However, must be costing them a big bunch to do it. Once told that after a week to 10 days that those driving by a billboard daily have shut it out, don't see it any longer, but I would think what they saw should still be in their subconscious. Have a friend in RE who has a billboard contract and the board/message itself is moved from place to place in town in sort of a picture frame/insert manner. Many who know of our friendship have mentioned to me about having seen his billboard. The cost for billboards can be/is very expensive.
(Edit) Wonder if they have done anything on the college campuses that was spoken of? Would seem students are often trying to make a few bucks and have computers. Getting an active affiliate going about on every college campus possible would drag some in.
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