First of all, they didnt say 4. They said they could do 3-4 (if I remember correctly). Dont forget that the 1st step is the most difficult. It would take months to negotiate with partners like Cesari, Datapak etc. I called up Cesari some weeks back, you can do the same too, and asked them if this relationship was one-product specific, or goes beyond. And the asnwer was - it goes beyond. Which means no more spending time with CD to negotiate the contract. I assume the same with other vendors. So, you see, the time to 'go-to-market' comes down to a fraction of the 1st one. Also, remember that they can always do more than one product at a time. So, when the learning curve is matured enough, they could come with 2 products during the last quarter, who knows.