They know less than we do. They have posted many "reasons" for shorting on the Yahoo message boards: most of which is blatant misinformation.
If they truly knew something about why the price was to fall- there would be no reason to post emotional messages on yahoo in order to trigger panic selling. They would be able to remain silent, and let the substance that supports their position unfold.
Read their reasons for shorting, and you'll realize pretty quickly they actually have no substance- but rather hastily took a short position because they saw an email from Skymark (now slowly starting to realize, uh-oh, maybe TSHO isn't a P&D):
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Classic Pump and Dump 19-Feb-10 12:42 pm
it was so easy to see
When you issue a PR for developing a website, that should have been your first clue. Suckers!!
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That and another post claiming "there is no way a small company like this can get on Bloomberg".
The remainder of the posts are in all capital letters claiming "THE DUMP IS HAPPENING", "PUMP AND DUMP", with no substance to the messages, no reason for backing it up.
It is a self-fulfilling prophecy, enough people go short, and of course the price will fall. But what they don't realize- is: once all the short-terms sell, and the shorters short- there will be no one left to sell. Long-term shareholders will be left "holding the bag". Which means no "dump".
How does the price move further down? The answer- it won't.
All us long-terms have to do is hold, and watch them cover.
Seen it millions of times, professional shorters. Hasty decisions to short- and once they realize they may have been wrong, post all over the internet with emotional postings trying to trigger panic.
But if you read their posts, you will realize there is no substance to their position.
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