Replies to post #120256 on Winning Brands Corporation (WNBD)

[Tiburon99]

There are many types of customers and just as many reasons for buying a product. Getting Brand Awareness into peoples minds is no small task.

Taking steps in the right direction , IMO ,

Repetition in the ad, and repation in running many ads.

Can't hurt, any PR is good PR,

But we can learn form mastakes only if we do SOMETHING.

The problem with doing NOTHING,

is you do not know when you are done.

[louisa]

Well, everyone is entitled to their opinion. I have successfully represented many national companies and won awards for my advertising on a national level.

I think we can agree to disagree on this recent execution. Eric has yet to hire a real ad team and it is obvious in his advertising to date, however, my point is that this last ad is fine for what it is. It is a 30 second spot which possibly could have been a fill in for a cancellation and it gets the points across.

Perhaps you should pitch Eric with some of your ideas and as a shareholder who is also in the business may be able to show him what he is missing in the execution. Until he has a "real" advertising strategy and is ready to spend some substantial bucks this is how it will play out. His first real step in this is with Hawthorne but this is more like an advertorial than an ad campaign but someday he will need to make a real solid investment(not that Hawthorne isn't)
in a consumer oriented campaign and revamp evertyhing but for now he is doing a good job imvho.

This is still in the infancy stages.

[louisa]

Just a pointer here not being picky but I am more than likely old enough to be your mother so if I may...

This is incorrect

with many clients who's success

that is a contraction....for who is.

Whose is what you meant,it is a possessive pronoun used to modify a norun in this case success.

I know this is going to pizz some off here but better to correct than neglect. We are after all here to learn. Our children are suffering academically so as adults the least we can do is spell correctly. Typos are one thing, happens all the time but grammar is not.