I believe you are right. To most, this is still a "STINKY PINKY" with bogus pr's and a ficticious product, like many of the normal Pinksheets stocks.
It will take seeing the Infomercial, seeing some revenues, and finally knowing that this is a REAL company with REAL potential to garner the interest of the big traders.
That will happen after the Infomercials are released, and income is seen.