Trade,
Now, I'm not trying to defend King, because I think he is being rediculous. The PR says that "...the company has ordered the factories that make Zevotek's Ionic Bulb to start producing bulbs in forty foot container load quantities." First, typically, these companies will only manufacture the items (bulbs) once they have been paid. That's just the way it works. Second, A "Freight Container" is a common way to order products made overseas because ordering by the container full is the cheapest way to ship them.
That said, it's not the only way that these companies will ship. I know this first hand. A freight forwarder can be used. freight forwarding is an economical way yo ship less than container loads. Say Company A wants to ship 50 cases of bulbs to China. Company B wants to ship 25 cases of mops. And Company C wants to ship 40 cases of basketballs so we can have a few more guys like Yao Ming. All three companies ship here in the US to the Forwarding Agent's warehouse. The Agent bundles it into one shipment using one set of paperwork, which is delivered to the Forwarding Agents location in China, where is is then split up and shipped by the appropriate carrier method to its final destination. So it IS one shipper and one Consignee because the Forwarding Agent is both. UPS actually does this as UPS Supply Chain Solutions. They do both air and ocean freight.