I once got caught as a bagholder in a company whose story sounded good (biodegradable canine chew toys -- interesting you'd mention Churak and this company's ticker was CHUR, I think. Or possibly CCUR?), and was adding a bit daily for a very long time. They later went belly-up very shortly after I was able to get the shares in cert form to start a "Wall of Shame".
I'd wager the same self-medication that made their story sound good to me was also in use when the idea to make dog munchies/toys occurred to them.
For reasons still unknown to me, about a year later it suddenly was trading at about 5 times my cost. I'm surprised it even came to my attention. I was fortunate to have a full-service broker who was able to arrange a short sale of all my shares with delayed delivery so I could get them the cert.
You just never know....
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