eventually, you never know, since we are using a Texas hold 'em analogy......with a 7 3 off suit you still may catch a straight on the river, or worse yet on the turn and then you can really nail that SOB who called your initial bluff.
point is i've watched & played enough hold 'em to know that very often a bad pocket hand will take down the pot........ sometimes with an aggressive bluff and sometimes with pure luck of the draw.
CMKX seems to be in trouble, I will definitely give you that, but the hand isn't over yet, and until it is we won't know what they are actually holding.