Yes, and slowly, but surely they (the industry) are getting better at marketing it and getting that message understood. The TPM and how to use it is still too complicated and a mystery to most, but securing data at rest and managing SEDs is a message that one or two percent are getting and the idea is finally getting traction. When one or two of the great names admit to adopting it...the percentage will go into double digits and the share price will adjust undoubted more slowly than I'd like, but perceptions of people or corporations usually take a while to change and a while means two or three quarters -- unless a headline event occurs and then it takes a couple of minutes.