But with the franchise model JBI is proposing, it should be self-financing. Somewhere in the posts I read that franchises will need to kick-in the up-front cost of the P2O processors ($400k?), and of course do all their own leg-work to get the ball rolling, so it shouldn't cost JBI much at all to roll this out on a large scale.
Just drop in a water-soluble Pak-It branded catalyst, and pronto... $10/share ;-)