People are completely indifferent towards Intel as a brand
I beg to disagree strongly. If you are correct, then why is AMD always forced to undercut Intel on price. AMD has always sold its products by providing greater value to the end user. Even when Intel fumbled on the Prescott, and AMD offerings were superior,AMD provided better cost performance even though AMD was capacity constrained.
People are completely indifferent towards Intel as a brand
People who analyze global brand recognition and value disagree with you. In a recent Businessweek article Intel was ranked 7th most valuable brand in the world.
Dead wrong. (I do not wish to seem indelicate, here)
The awareness of "Intel" has grown along with the awareness of the chip, and today is associated with "technology leadership," "quality" and "reliability."
You can credit this to the Intel Inside® Program, which launched in 1991. The program represented the first time a PC component manufacturer successfully communicated directly to computer buyers. Today, the Intel Inside® Program is one of the world's largest co-operative marketing programs, supported by thousands of PC makers who are licensed to use the Intel Inside® logos. The Intel brand is one of the top ten known-brands in the world, in a class with Coke*, Disney* and McDonalds*, according to various rankings.
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