Intel Corp (INTC)

[The Duke of URL]

Dead wrong. (I do not wish to seem indelicate, here)

The awareness of "Intel" has grown along with the awareness of the chip, and today is associated with "technology leadership," "quality" and "reliability."

You can credit this to the Intel Inside® Program, which launched in 1991. The program represented the first time a PC component manufacturer successfully communicated directly to computer buyers. Today, the Intel Inside® Program is one of the world's largest co-operative marketing programs, supported by thousands of PC makers who are licensed to use the Intel Inside® logos. The Intel brand is one of the top ten known-brands in the world, in a class with Coke*, Disney* and McDonalds*, according to various rankings.

http://www.intel.com/pressroom/intel_inside.htm