Good post. I am a firm believer that if you are chasing wholesale business, it is not wise to compete with them with a on-line retail outlet. I do believe in having an on-line store that shows the inventory and has a store locator. I realize that retail is much more profitable, but you have to be willing to give up some of the wholesale if you go in that direction. On line sales are very competitive and only really works after you establish a label. I think the Swim Show and Cruise Collection were presented very professionally and really believe that Inca will get some nice big orders by the time buying season is done JMHO
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