"The product has been by reviewed one of the largest home center (Lowe's??) in the country and there was immediate acceptance and understanding of how the program works."
- And yet Lowes didn't sign up to sell it... at least not by the period weeks or months later when JD announced that he had shown it to them but that no deal had been consumated.
It is sooooo hard to get into large home improvement stores with big ticket items. Their margins are just so high, they take the products on consignment, and if their flunkie wrecks it with the forklift, or the product has some cosmetic damage due to handling, guess who eats that?
Oh, and invoice factoring (their $1M "credit facility") can not in all probability be used for products on consignment. But why care about those nasty details... we have a "game changer" being unveiled tomorrow!
I'll tell you how I expect this to go down... EXPH announces some whizbang new yawner product and the boards go wild talking about it's potential as everyone slips out the back door selling their shares and talking about the "long term" prospects of EXPH.
Hope I'm wrong.
Also... if JD does not have a major retailer on board tomorrow... LOOK OUT! HIT THE SELL BUTTON... No matter how it is spun, it means that the product was shown and rejected.
If the $100M potential has ANY credibility, they won't be announcing some small test market. You can test market ANYTHING with "push money".
I genuinely wish everyone good luck tomorrow!
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