Excellent Post
This part in particular describes the management at SPNG to a tee, it's like they read this!
Always surprise on the upside.
By maintaining absolute secrecy before good news, you give yourself the best chance to catch the shorts off guard and maybe even squeeze them. Be conscious of unintended signals you may send when in public appearances, conference calls and analyst meetings before a particularly good quarter or other surprising good news. Keep your cards close to your chest and save those glowing press releases for the middle of the trading day.
Maintain a steady stream of news.
By communicating with your investors as often as possible, you remove some of the mystery surrounding a company that a naked shorter typically targets. In the absence of any company news, a continuously dropping stock price is the only communication your investors are hearing. Sales of stock by legitimate owners are sure to follow.
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