"This pumping innovation has already been incorporated in over $100 million of sales in the US." REALLY?
The Intelliclean system.....
This year, P&G has done it again. In March 2005, the company will introduce to consumers an innovative new approach to oral hygiene with the IntelliClean System. This system is a first-of-its-kind integrated toothbrush that combines Royal Philips Electronics patented sonic technology and high-speed bristle motion with P&G�s specifically formulated Crest liquid toothpaste designed for a deep clean that�s one step closer to daily flossing.
�We are always looking for ways to bring meaningful innovations to consumers, and the IntelliClean System combines technology and experience of two leading oral care brands�,� says Ayman Ismail, general manager, Global Oral Care for P&G. �We continue to look for new business models to provide healthy, beautiful smiles for life. This alliance with Philips Oral Healthcare underscores our commitment to consumers.�
So, there REALLY isn't any connection between the $100M figure and anything to do with the pump brush, which has yet to fulfill any promise investor's are hoping for.
Sounds misleading to me.