"This pumping innovation has already been incorporated in over $100 million of sales in the US." REALLY?
The Intelliclean system.....
This year, P&G has done it again. In March 2005, the company will introduce to consumers an innovative new approach to oral hygiene with the IntelliClean System. This system is a first-of-its-kind integrated toothbrush that combines Royal Philips Electronics patented sonic technology and high-speed bristle motion with P&G�s specifically formulated Crest liquid toothpaste designed for a deep clean that�s one step closer to daily flossing.
�We are always looking for ways to bring meaningful innovations to consumers, and the IntelliClean System combines technology and experience of two leading oral care brands�,� says Ayman Ismail, general manager, Global Oral Care for P&G. �We continue to look for new business models to provide healthy, beautiful smiles for life. This alliance with Philips Oral Healthcare underscores our commitment to consumers.�
So, there REALLY isn't any connection between the $100M figure and anything to do with the pump brush, which has yet to fulfill any promise investor's are hoping for.
Sounds misleading to me.
"Give 'em the old Razzle Dazzle.....razzle dazzle 'em"