Other companies keep loads of cash in the bank, if I mentioned any, this post would be deleted. The company has a huge negative cash flow per the last filing, consequently they have not a dime to invest in themselves. In fact, the negative cash flow far exceeds net income. All the money to pay for advertisements so far has been coming from the sale of stock. That's why I love to see the 10k and find out how they got cash in the last quarter. But you know what? We probably will see more of the same: massive dilution to fund their ad campaign.