.........."We ultimately sold the product to the Revlon license holder, Helen of Troy. At that same time in, 2000, we sold 55% of our business to Helen of Troy. Until 2004 we had a partnership with Helen of Troy. The business was doing above 100 million a year, with 10%-13% bottom line profit. My partner and I decided to buy the 55% back from Helen of Troy, and to take the IGIA company public."