As I look and dig deeper, it appears these three trademarks were filed, and all three approved by the USPTO, and then they were transferred in Drinks' name to Kid Rock. So, they easily could be jointly filed. However, in either case, this appears to have been planned from the beginning and IMO has no bearing on the product, the introduction, the success of the brand, nor the agreement to distribute that is currently in place, or will be in place for many years.