Bearmove, All I asked you is why you went long SIRI. I think SamanthaGal had a good point. NFL and SIRI's connection. Whereas I look at how much this will cost SIRI most investors will get turned on by the hype of the association. That is one of my trading problems, I tend to over think these guys. I promise, noe follow-up debate. Why do you like SIRI here? NFL?