SIRI is set up to fail. No one can explain the road to profitability with out laughing. I like the business but the business plan stinks. I believe it will go pre package BK / DIP financing with XM the buyer. The only chance they have and then it may not be enough. Dish or DTV will eventually win the end game. Talking about power branding and economy of scale ie: billing, ect (10.00 month is considered added feature). Clear Channel would not have any interest since they are trying other angles of the business.