Yes, if he and his buddies hold the majority of shares.
Urbie has to report any split to Nasdaq. The same 10-day notice applies. Unfortunately, they don't enforce this rule very well thus some companies submit r/s the day before it happens. Say Urbie did the same thing. You would still have a couple hours to try and get out if you're watching the Nasdaq's daily list.
The problem is most here probably wouldn't believe whoever first caught and reported it. Even after others verified the info was coming from a valid source, many would waste the time away attacking them rather than believe Urbie would ever do such a thing.