You're so full of yourself faith it's quite funny.
Do you work for footwearetc or skins? If not, how would you possibly know who is paying for the ads? Do you really think that footwearetc. is paying to promote their store using skins, but then not presenting them as a featured brand?
I don't think footwearetc. is paying anyone for skins ads, unless it's skins coop money.
So, why don't you take a crack at how you know it's footwearetc. providing the ad and then we can debate how it got to ihub and whether or not that's a normal place for clothing item ads to show up.