You keep answering in riddles. I know that what I write is clear to you, but you always try to loop around it.
The ads are content driven.
Footwear Etc. uses Google Ads and the AOL ad platform, so their "Skins Ad" is in the mix of ads that Google and AOL uses to fill their ad slots.
There is a lot of SKINS content on message boards.
Google/AOL's analysis sees there is a lot of content on these pages with the words "skins" and "skins footwear" and "skins shoes."
Google/AOL looks through their available ads on hand and sees the Footwear Etc. ad with the words "Skins Footwear."
"A perfect match" Google/AOL tells themselves.
Google/AOL inserts the Footwear Etc. ads on those pages.
No manipulation. Straight programming. Nothing unusual except your argument.
P.S. The debate was not about whether or not the ads were Footwear Etc. ads; the debate was whether or not Footwear Etc. was paying iHub directly to place the ads.
CONCLUSION: Footwear Etc. is NOT paying iHub to place their ads; they are paying Google and AOL.