Replies to post #173972 on NeoMedia Technologies, Inc (NEOM)

[hangdog]

I know what the PR says. But this is the living example of the standard that was set at the last round of technical discussions. The PR came out before the contentiously fought barcode standard was tabled. So I see it as more than a pilot.

[Phishentine]

Typically, when a company of NEOM's caliber, with such strong patents and all, does a 'pilot' with a MAJOR clearinghouse such as Neustar, what would you hypothesize might happen?

Just curious....

[Midlife Fling]

"Pilot" should not be said with scorn. It is a necessary step in effecting a successful marketing rollout. The bigger the rollout, the more necessary and more numerous the pilots. That is, if you want to get things right. It's like testing a Broadway show in New Haven. You give yourself a chance to get the glitches out and determine how everything works in the REAL world without over-exposing yourself prematurely to the WHOLE world.

And it takes many months to formulate an ad campaign, especially for a new product, and more especially for a new industry! Heck, I do a simple campaign launch every January (for an established product with no surprises) and we start planning in September.

"Overnight" successes (like VCRs or like cell phones) all take a great deal of time to cultivate to prepare the market for their sweeping adoptions.
M