NeoMedia Technologies, Inc (NEOM)

[Midlife Fling]

"Pilot" should not be said with scorn. It is a necessary step in effecting a successful marketing rollout. The bigger the rollout, the more necessary and more numerous the pilots. That is, if you want to get things right. It's like testing a Broadway show in New Haven. You give yourself a chance to get the glitches out and determine how everything works in the REAL world without over-exposing yourself prematurely to the WHOLE world.

And it takes many months to formulate an ad campaign, especially for a new product, and more especially for a new industry! Heck, I do a simple campaign launch every January (for an established product with no surprises) and we start planning in September.

"Overnight" successes (like VCRs or like cell phones) all take a great deal of time to cultivate to prepare the market for their sweeping adoptions.
M