Zen, I agree this is not a normal sell (but selling is selling) and it's a sin for Wave not to have a major client to point to by now.
I have made my feelings clear...leadership must be sold first. Worker-bees usually do not make the decision to drastically change anything...they are afraid to lose job if anything goes wrong. Leaders are supposed to look for change to benefit the comapny/govt or they lose their job.
I have been involved in two paradigm shifts involving communication technology the past 20-yrs and was very successful launching both (one was for the govt sector too). We ALWAYS started with the ceo, president, superintendent, city/county mgr and even governors. Sometimes we even worked through BOD. AFTER they bought into the need and benefit, we sold through the chain of command.
Wave hopefully will make it there, but the SP reflects lots of doubt and IMO that was caused by a faulty launch strategy and over optimistic statements (for years) by sks.
I bet on the tech and am disappointed in the launch timeframe and leadership of Wave to produce after so many years, but will wait it out like the rest.