When they start doing all of that advertising this company will be on a different level. Advertising is always the best and fastest way to get your company noticed. If they have the ability to advertise with an in-house department, they could save many thousands, or even millions of dollars in the future. It really comes down to this...the better they align themselves now with solutions that will save them money in the future, the better the bottom line will be for the company.
One thing I did notice and would like to bring to the companies attention, if I google "buy my gold" or "gold buyer", I would like to see them in the top ten.
Maybe they have plenty of confidence in their marketing. That is one question I would ask the company and will, if I get the opportunity.