When they start doing all of that advertising this company will be on a different level. Advertising is always the best and fastest way to get your company noticed. If they have the ability to advertise with an in-house department, they could save many thousands, or even millions of dollars in the future. It really comes down to this...the better they align themselves now with solutions that will save them money in the future, the better the bottom line will be for the company.
I am not qualified to give anyone any financial advice. If you listen to me you are crazier than I am! Invest at your own risk.