5 Star Post
It looks like MC of 3GVision, aka I-nigma as well as CH of Abaxa, aka MobileTag are all partners in this international effort to deploy mobile barcodes worldwide, inclusive of Bruce Sinclair of Mobile Discovery who is working closely with Publicis.
I'm wondering if NeuStar's trusted 3rd party central clearinghouse and registry services is in fact VeriSign?
Look here:
In addition to Verizon Wireless, AT&T, Sprint and T-Mobile USA, the likes of VeriSign, Neustar, Limbo and Thumbplay all played roles in putting the guidelines together.
All the Best, JP