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News Focus
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TVDirector

04/01/09 9:01 AM

#161382 RE: deancollins #161378

it's not as if CTIA discounts us completely-

we're still an identified Campaign Manager-

"Campaign Managers

The Campaign Manager is the point of contact for Code Publishers into the CCSAT ecosystem. Campaign Managers offer services such as barcode and identifier procurement, technical services, and in some cases; design and hosting of 2D barcode campaigns on behalf of their clients.

When evaluating which Campaign Manager(s) to work with consider the following:

Strength of their carrier relationships
Their right to use the CCSAT Service Mark
Experience with mobile marketing, including applications development, hosting, and campaign design & measurement.
Richness and features of customer service
Business model variety and options
Robustness and flexibility of reporting"


"Data Matrix Campaign Managers:
The following Campaign Managers resolve Data Matrix Codes. The full support for Data Matrix is not yet launched as part of the CCSAT ecosystem due to the procurement process for selecting a Clearing House and Registry. The Campaign Managers listed below have expressed interest in participating in the development of that system and offer various services within the industry today. Please contact the companies below for more information.

Mobile Discovery™: Mobile Discovery provides marketers, agencies, brands and publishers with a media and ad management platform that allows integrated multi-channel marketing. To learn more, email: sales@mobilediscovery.com or call 703-929-3597.
NeoMedia : Our mobile barcode scanning solutions transform mobile devices with cameras into 1D/2D barcode readers that provide “one click” access to mobile content.
Scanbuy: Scanbuy is the leading developer of a complete 2D barcode solution, called ScanLife, which consists of a universal mobile application and a campaign analytics platform. Attention Campaign Managers: If you don’t see your company listed here, but are interested in participating please contact us."
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hightechjunkie

04/01/09 9:50 AM

#161403 RE: deancollins #161378

LAS VEGAS—NeuStar, the company behind the common short code registry, today unveiled the a successful demonstration and implementation of technology that enables cell phones and other mobile devices to scan and process two-dimensional bar codes – regardless of the mobile service provider, type of bar code symbology or scanning technology used.


Dean,

Based on your comments, you apparently either have not read thoroughly the above statement or you have and simply do not understand it. The alternative, I suppose, is that you do not have any idea what you are talking about. I read your blog and it offers no more information than you posted here. I was hoping that you just missed something but that does not seem to be the case. Yes, there has been some discontinuity between the American providers but that is because they are different companies with different ideas. What you perceive to be a screw up is really a free competitive market that has not yet standardized on many levels. The 3G standard is the only one that matters right now and the fact that NeuStar can circumvent the individual companies providing data access and discreetly create a layer to the network protocol is completely overlooked by your comments. Please do a bit more research before you post such nonsense. I could write a volume rebut to your statement but I feel like that would be counterproductive since most people here "get it" and you don't. Your comments show that you are both hostile toward a company having protection in the space and ignorant to the way the technology works. I would post this on your blog, but I doubt it would get through the screening process. IMO.

Don't get me wrong, I have a tremendous respect for your country and your citizens, but you are just plain wrong on many fronts here.

htj