February 17, 2009 Young Hollywood: The Celebrity Sun Block Secret! http://www.bioactive-skincare.com/BioActive_PressEvents.cfm?events When it comes to beauty and fashion, everybody wants the beautiful and fashionable people to sign off on it. The theory goes something like this; if you can get fabulous-looking people to endorse your product by actually using it (not in a paid commercial) then it practically sells itself. The Hollywood elite are people who are, after all, paid to be gorgeous. They know what they’re doing. The rest of us just have to follow the leader. Naturally, when I heard some of the most beautiful babes in La La Land are using a new sun secret, I had to know more. Lindsay Lohan, Molly Simms, Mandy Moore and Venus Williams have all made this new SPF crème part of their daily beauty regimen - and it’s perfect. Sun Perfect UV4, to be exact. This very upscale product ($165 a tube) is being hailed as a huge breakthrough in sun protection because it guards you against the complete UV spectrum while helping to improve the condition of your skin. The all new formula is the first ever to block against UVA, UVB and UVC rays. Where to find: Sold at some of the most exclusive stores in America including Clyde’s on Madison, The Ritz Carlton and the Four Seasons Miami. You can purchase it directly from the bioactive website: www.bioactive-skincare.comBoasting 100 percent natural anti-oxidants and no artificial fragrances, this is the top of the line in healthy sun protection. It’s the new gold standard! Wes Ferguson is a lifestyle expert and entertainment writer living out the Young Hollywood dream in beautiful Westside Los Angeles.