About Ben Curtis. The value Ben Curtis has is the fact that Dell is regarded as a leader in the market place. Ben Curtis has a very high recognition factor due to that fact. Most people do not know or care that Curtis was busted on a pot charge. When Curtis is seen by a large audience ( if we can see the commercials on mainstream channels) it will boost GZFX based on his recognition factor and previous alignment with a market leader.
As far as Dell's consumer products. I personally have seen too many problems with them and I would not touch them with a ten foot pole. Their industrial models may be a different question.
I do agree that product quality and value perception is important. If the website would move along a little faster, it would be a big help.
The Dell guy could do exactly the same thing for GZFX, they just have to run the ads ALL OF THE TIME - and not just once during North Shore. The Dell guy was successful because Dell had the money to show his face EVERYWHERE for a comparably long period of time, in many places, and in the right time slots. If GZFX could come up with more cash for this type of campaign, IMO they would be all set.
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