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Re: frankie_fillet post# 2870

Thursday, 07/22/2004 1:50:31 PM

Thursday, July 22, 2004 1:50:31 PM

Post# of 286613
frankie_fillet...



This stuff is 'doh!' factor.

About Ben Curtis. The value Ben Curtis has is the fact that Dell is regarded as a leader in the market place. Ben Curtis has a very high recognition factor due to that fact. Most people do not know or care that Curtis was busted on a pot charge. When Curtis is seen by a large audience ( if we can see the commercials on mainstream channels) it will boost GZFX based on his recognition factor and previous alignment with a market leader.

As far as Dell's consumer products. I personally have seen too many problems with them and I would not touch them with a ten foot pole. Their industrial models may be a different question.

I do agree that product quality and value perception is important. If the website would move along a little faster, it would be a big help.


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