They drilled into a COAL BED FORMATION (known for producing Coal Bed Methane gas) to find oil?!?!?
I don't see much in common with Hemi's plans except it's in Kansas and it's going to be horizontal.
However, I would point out that they drilled into a harder formation for their payzone, and still got oil production out of it.
How much better might the results be for someone who for the first time in SE Kansas drills horizontally into an oil-saturated sandstone formation where the oil flows more freely?
The best analogy I can give is when I'm offshore fishing, a matter of less than a mile can be the difference between a 500+ lb tuna trip and 0 lb tuna trip.
That's why we use ocean temp, weed line formation, current flow, contour lines (depth), TD loran points, VHF, GPS and an ongoing record (Bible sort to speak) of prior trips.
IMO, in a similar approach Hemi is utilizing the same logic and approach to the Silvey Hemi-1 relative to information, data and records available in this given area.