BMY – Been used for years, maybe 10 years anyway. And they've actually been medium-good at achieving it, especially the "enhancing" part if your name is Dolan, Heimbold, or Gelb.
As you may remember from a prior thread, I don’t put the Gelbs in the same boat with the other two gentlemen you named. Funny that I never noticed such a simple and elegant mission statement until now :- )