BMY – Been used for years, maybe 10 years anyway. And they've actually been medium-good at achieving it, especially the "enhancing" part if your name is Dolan, Heimbold, or Gelb.
As you may remember from a prior thread, I don’t put the Gelbs in the same boat with the other two gentlemen you named. Funny that I never noticed such a simple and elegant mission statement until now :- )
“The efficient-market hypothesis may be the foremost piece of B.S. ever promulgated in any area of human knowledge!”
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