got this so far:
Licensing
It has become increasingly popular to couple a company’s name and brand identity with a professional sports team or league. Through this cooperative branding a company is recognized as a winner and a team player. Our service is extraordinary because in addition to the branding opportunity that sponsors get on the radios, we are also pushing the programming to the consumer in a non-obtrusive way inside of the arenas and stadiums every night. This is an unprecedented sponsorship vehicle.
Given the popularity of cooperative branding between companies and the professional sports teams and leagues, Sports Radio is confident that is will be successful in collecting advertising and promotional monies from local and national sponsors. Sports Radio plans on collecting these monies by:
* Branding each radio with a sponsor’s company, logo, or tagline.
* Branding each radio box with a sponsor’s company, logo, or tag line.
* Inserting coupons or print advertising in each radio box.
* Sponsoring one of the in-stadium broadcast channels, such as “Miller’s Play-by-Play Station”.
* Broadcasting audio advertisements and commercials over the Sports Radio In- Stadium Network.
* Broadcasting text advertisements directly to each radio display using Sports Radio’s Radio Data System (RDS).
Sports Radio is not aware of any competitors that provide audio only in-stadium event broadcasting services to professional or collegiate leagues or their teams. These in-stadium royalty licenses are of significant value and give Sports Radio the competitive edge, in the event a competitor surfaced.
Market Data 
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