Alliecorp: edit
"Why would Bloomberg market an integrated system with Spooz if they wouldn't directly benefit from it? In fact this would imply mutual financial benefit as Bloomberg could not use SpoozToolz as an intergrated product without compensation to Spooz."
Bloomberg will benefit from it by being able to offer Spooz content to their costomer base who request it. Its all about satisfying your customer base. If their is a demand for it...you bet Bloomberg, or whomever, will contract with Spooz.
IMO: Since Spooz is a small fry....Bloomberg allow integration with their Tradebook.....that is the only consideration Spooz will get, or if their lucky small revenues....IF THEIR IS A DEMAND....I think it is still very good deal for Spooz....Exposure....it the price you pay when your a seedling of a company....Growing pains...
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