Labwire’s methods of marketing in this competitive industry consists of traditional marketing ventures, including direct mail campaigns, selective media advertising, and participation in targeted conferences and trade shows. In addition, Labwire is uniquely able to draw upon the extensive experience of its management to capitalize on personal contacts with key industry players and deliver a quick response at critical times. Labwire believes that it has competitive advantages over its competitors with its Labwire™ Platform, which is a proprietary, web-based application that streamlines the complex regulatory and record management activities associated with employee screening, delivering accurate timely results while eliminating service calls and paper trails. All the data is on one page and the software is very easy to learn and use. This comprehensive solution to managing employee screening services is the most efficient and cost-effective platform in the industry and the only one that is currently compliant with HIPPA regulations. The industry average is approximately $175,000 in revenue per employee, while Labwire’s approximately $million per employee.
Labwire also has joint marketing ventures with key suppliers which allow it access to large companies across the country.
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