This comment "In other words ATI has the expertise and relations to know what's inside small stuff." is your response to the question about AMD/ATI and dsp experience. Is small stuff your answer?
Well yes.
ATI shipped 250m Imageon SoC in the last 5 years.That's a lot by any standard.Pick any Siemens/Nokia phone and you'll see an AMD logo in it.
What does Imageon have ?
"It incorporates an embedded CPU core, baseband sub-system CPU interface, memory controller, power management (ATI PowerPlay), internal RAM and stacked RAM with memory buffer, two display engines (for dual monitors on cellphones), imaging engine, image/video/audio capture engine, TV and audio output, dual Digital Signal Processors for audio and video, and video acceleration engine."
That's a damn long list to pack in a SoC.I think ATI fully qualifies as having experience in "small stuff" , far more than Intel.
What exactly does Atom incorporates from the above ? Re: AMD was willing to take more risks = you should learn that this is normal behavior for a follower type comepetitor as just doing as well as the accepted leader doesn't mean much. As with the laughable rush to 64 bit it seems that today very few non server environments are being overwhelmed by users demanding 64 bit processing.
Oh , spare me.Who mentioned 64bit ?
If I remember correctly on some other message board you acknowledged being a CS major student and that is clearly what you sound like and what your argument level indicates. You may do well as you learn but your over your head here.
You remember badly it seems.I study economics and law.
While your crafting your reply please show link that indicate Intel expected Atom to be used in cell phones.
Well , they didn't and that's the catch.
Intel ( through Paul Otellini ) talked the entire 2007 about how Intel will reach its next Billion customers and new growth opportunities for Intel.The clear aim is the cellphone market , because the phone is becoming the new PC.I remember his remark , "cellphones are internet devices that happen to have voice".
The irony is , Atom isn't suited for cellphones , at least not the volume segment.
In this interview with WSJ , his intentions are obvious but they lack a proper product :
Market Data 
Markets 
AI
