This comment "In other words ATI has the expertise and relations to know what's inside small stuff." is your response to the question about AMD/ATI and dsp experience. Is small stuff your answer?
Re: AMD was willing to take more risks = you should learn that this is normal behavior for a follower type comepetitor as just doing as well as the accepted leader doesn't mean much. As with the laughable rush to 64 bit it seems that today very few non server environments are being overwhelmed by users demanding 64 bit processing.
If I remember correctly on some other message board you acknowledged being a CS major student and that is clearly what you sound like and what your argument level indicates. You may do well as you learn but your over your head here.
The short answer if you can hear it is that when you are a second level supplier like AMD has been since the mid 80s you need something on the order of 50% better performance than the leading supplier for something on the order of 5 years at the same price if you really think you are going to be accepted as the equivalent or replacement supplier.
While your crafting your reply please show link that indicate Intel expected Atom to be used in cell phones.
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