I have an example... have you ever heard of Vitaminwater?
The approach that CSUH is using is the same approach that Vitaminwater used to grow their company. (I.e. forming strategic alliances with large distributors for financing and growth operations).
Ever heard of Erin Heit?
She used to work for Vitaminwater as the Marketing Communications Manager.
She now works for Celsius as the Marketing Vice President.
From her bio:
"[Erin] was among the first hires and developed her reputation for tenacity in creating the brand’s position, her forward thinking marketing approach, and her performance driven sales and marketing initiatives. As a result, she had direct influence of the brand’s growth from $3 Million to over $10 Million in sales in less that a 2 year period."
I'm glad she is on our team. :)
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