Boy I hope this pans out: Minato's motors consume just 20 percent or less of the power of conventional motors with the same torque and horse power. They run cool to the touch and produce almost no acoustic or electrical noise. They are significantly safer and cheaper (in terms of power consumed), and they are sounder environmentally. The implications are enormous. In the US alone, almost 55 percent of the nation's electricity is consumed by electric motors. http://www.japan.com/technology/index.php