Well Peacock must be aware that his reputation on the line with this one. He already has two strikes against him from CLXN and FCCN/AERP. Another failure and his name is cooked and done. No one will ever buy Javelin stocks again and they won't be able to conduct this business with other companies.
I think that's why this is being played differently, and why the company name wasn't announced.
People want to know what company we are getting first this time. I don't think it has to do with lack of confidence but lack of info. Unlike FCCN which was way to much hype Peacock is doing the exact opposite with this one and not giving out any info. The fact is this is over sold even with no RM happening.