Mentor Establishes Online Collaboration with Le Mystère
[This collaboration is a natural… well, not completely :-) MNT sells breast implants while Le Mystère sells bras designed for women with implants, whatever that means.
I posted another recent MNT press release on iHub’s “Mens Room” board (#msg-26805763) as a thinly-veiled suggestion that too many of the female models displayed on that board have fake boobs. Alas, no one there seems to care.]
SANTA BARBARA, Calif.--(BUSINESS WIRE)--Mentor Corporation (NYSE: MNT ), a leading supplier of medical products for the global aesthetic market, today announced that it has formed an online collaboration with top lingerie manufacturer Le Mystère, with broad distribution in the U.S. through 500 retailers including major department stores, specialty shops and on-line retailers as well as in 16 countries around the world.
Le Mystère is the creator and manufacturer of Le Mystère No. 9, the only collection of patented bras designed specifically for women who have had breast augmentation. The collection, which was developed in collaboration with a board-certified plastic surgeon, is designed to complement the unique changes in shape and size that occur with breast enhancement. As the global leader in breast implants, Mentor will partner with Le Mystère on a variety of marketing and educational initiatives targeting women who are considering breast surgery.
Under the terms of the agreement, the No. 9 collection will be featured on LoveYourLook.com, a Web site developed by Mentor to serve as the premier online educational resource for women considering breast augmentation and other cosmetic procedures[#msg-26805763].
"We are excited to be collaborating with Le Mystère on this initiative. They understand the unique needs of women with breasts implants, which makes them an ideal partner for Mentor," said Brian Luedtke, Vice President, Global Marketing and Sales at Mentor Corporation.
"Mentor is the authority on breast implants," said Michael Rabinowitz, Founder and Chief Executive Officer at Le Mystère. "We are thrilled to be working with them, and to be featuring our products on their web site, LoveYourLook.com, which is an exceptional resource for women."
About Le Mystère
Since 1991, Le Mystère has proven itself to be a pioneer in lingerie for all women. Renowned for their “all about fit” design approach, Le Mystère is a brand that truly understands a woman’s need for both fashion and function. The company is the innovator of Le Mystère No. 9, a collection of patented, designer bras which complement the unique changes in shape and size that occur after a breast augmentation. To learn more, visit www.lemystere.com/no9.
About Mentor Corporation
Mentor is a leading supplier of medical products for the global aesthetic market. The Company develops, manufactures, and markets innovative, science-based products for surgical and non-surgical medical procedures that allow patients to retain a more youthful appearance and improve their quality of life. The Company’s website is www.mentorcorp.com. <<
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