It will be a huge financially competitive advantage for ReelTime not having the legacy bricks and mortar, distribution centers, and mailing costs. Physical management of assets will weigh heavy on current media content providers such as Blockbuster and Netflix. Of those 2, Netflix is in better shape since it is limited to key distribution centers and mailing but Blockbuster is in for a lot of pain. The whole model of video content distribution is about to be turned on its head as streaming on demand takes hold over the next few years. There are no guarantees that RLTR will be successful but the model will be. Now try to find any other public company that you can invest in like RLTR - market leading technology, no legacy infrastructure, and major studio content. I want to be invested in this market over the next few years and RLTR is the only viable place I have found to put my money. Gains will be huge if they pull this off and I think the odds just tipped in their favor with the latest Sony partnership.
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